How to be a successful travel blogger

So you want to become a professional travel blogger? Successful travel blogging as a beginner wasn’t too hard in 2010… but now? It seems like everyone and their best friend is trying to get into the travel industry.

You can hardly scroll through your Instagram feed without seeing a photo of a beaming travel blogger in what looks to be one of the world’s most beautiful destinations.

And can you blame them? Wouldn’t you too quit your job to travel the world full time if given the chance?

Since you click on this article, I’m sure it’s crossed your mind at least a few times. However, according to Hosting Tribunal, less than 10% of all bloggers actually generate at least some income. 

So to the aspiring travel blogger, it may feel as if the odds are stacked against you. 

And that the only way to even potentially join that 10% is to copy the strategies of established travel bloggers who’ve already made it in the industry. Right? Wrong. 

travel bloggers

Why you can’t just copy the tactics of successful travel bloggers

Despite how transparent someone’s online presence may seem, there’s alot going on behind the scenes. It can be easy to attribute all of an influencer’s success to merely owning a blog for multiple years, posting great photos, and being on a social platform.  

And travel bloggers may even share articles on how they reached success in the industry. However, you’ll notice that methods change from one blogger to the next. 

There isn’t a “special sauce recipe” to making it big as a blogger. Granted, there are marketing and content foundations that all businesses should incorporate but the extent to which your work will pay off is never guaranteed. 

There are two major reason why copying fellow travel bloggers simply doesn’t work:

1. They occupy a different niche (or “micro-niche”)

“Travel blogging” is such a huge niche, that it can hardly even be called a “niche” anymore. There are family travel bloggers, digital nomad travel bloggers, student travel bloggers, and so many others.

Consistent with the general rule of blogging, the more specific your niche is, the more likely you’ll be noticed. This could be focusing on a certain region, state, demographic, lifestyle, or anything in between. 

If I’m being totally honest, your travel niche should be so specific that it’s hard to even find other bloggers occupying it. 

If your blog is about gluten-free dining in the East Slavs, you’ll be one of the only sources for that target audience. (Just remember you don’t want it to be so narrow that virtually nobody’s interested. So experiment a little!)

So what does that level of specificity mean? You can’t copy other blogger’s strategies. 

Your audience and the audience of someone within another travel micro-niche are totally different. Their tactics work for them because they filled a gap where there was a need within the world of travel blogging. 

Sure you could go as far as copying their micro-niche, but now you’ll just be competing with them and other established bloggers who filled the gap when there actually was a need. 

That means your content will need to be more exceptional and more unique than theirs to even have a chance of being noticed. 

`So no… copying their strategies won’t work for you. You’ll need to go above and beyond.

2. The travel blogging industry wasn’t as competitive when they started

Established bloggers could’ve started a decade ago, five years ago, or even 12 months ago. Regardless of the exact date they started their blog, the industry wasn’t as congested as it is now. 

Everyday there are new bloggers joining the travel realm. Everyday there are new tools coming out to educate bloggers on finding success. 

Which means that unique tactics that worked like a charm in 2014 are the norm now (and don’t quite work like a charm anymore.) There used to be a need within every travel blogging micro-niche. 

Gradually those spots got filled, and now some of those bloggers are making profit. 

To copy the strategies of someone who started when there was even just 10% less competition wouldn’t be smart on your end. It’s not likely that the strategies that used to work will work as effectively now. 

So it’s up to you to do some research. 

Delving deeper into why most travel bloggers fail

To further convey the futility of copying established bloggers is what I call the “social trap.” We all know which social media platforms are the most populated and supposedly work the best for digital marketing, being:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • And now… Tik Tok

The biggest mistake that novice travel bloggers make is assuming that those platforms are the only ones that’ll work for them

Meaning they end up joining platforms that are already crowded with other travel bloggers. 

If you don’t have the budget for the social ads that other bloggers pay for, your growth won’t only be slow, but discouraging.  It can be easy to give up on your dream when you’ve got some 100 followers competing against another blogger’s 100,000. 

However, social media marketing is too effective to miss out on. Fortunately, there’s an easy fix to bypassing the competition and standing out to consumers.

Social media marketing done right

We’ve ruled that you don’t just want to be another of the 25 million businesses actively advertising on Instagram. Which means you’ve got to get your travel blog out there in some other way.

First step? Signing up for a business account on Pingster

Pingster may not have launched back in 2004 like Facebook, but it’s a platform that you and all other travel lovers could seriously benefit from. 

Considering the primary audience is travelers, a travel blogger like yourself could really make an impression. 

Pingster is visual like Instagram. Simple to navigate. Fun to use. And effective. 

Unlike any other social platform, users are able to search using an interactive map. Regardless of where you take your photos, they’ll show up on the map and be forever accessible by anyone. 

Even better, your photos automatically show up in the feeds of users within a certain distance from where the picture was taken

So if caught a shot of a one-time trip to Venice, Italy, your photo will show up for Italian users. Or if you took a pic in the Los Angeles Airport, your photo will also show up to L.A. locals. Even if you physically live in Quebec, Canada. (Yes, your photos will also show up for Quebec locals!)

Talk about being everywhere at once right? Consider your Pingster posts the digital “breadcrumbs” of your travels.

travel bloggers

You’ll leave a little piece of you wherever you go, and take a little piece with you as well. And hey– the best footprint is one that leaves an impression on thousands of people.

You don’t even have to target a specific audience, because as a travel blogger, Pingster’s entire user base is your target audience. You don’t even have to make ads since your posts are virtually evergreen when it comes to showing up for users. 

The best part? Pingster is free, with no in-app purchases. So not only did you not have that many competitors to start with, but now Pingster’s leveled the playing grounds.

Budget is no longer a factor, and you don’t have to waste your time designing ads that might not even work. 

Final Thoughts

Remember the whole “those bloggers are successful because they filled a gap when there actually was a need in the world of travel blogging”? There’s actually a need on Pingster for travel bloggers.

You can fill that gap. And you can be successful. Don’t wait until all the future travel bloggers reading this decide to hop on the bandwagon. Be a trendsetter.

Pingster Username: cierrasmith
Pingster Display Name: Cultured Simplicity
cierra smith
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