1. They occupy a different niche (or “micro-niche”)
“Travel blogging” is such a huge niche, that it can hardly even be called a “niche” anymore. There are family travel bloggers, digital nomad travel bloggers, student travel bloggers, and so many others.
Consistent with the general rule of blogging, the more specific your niche is, the more likely you’ll be noticed. This could be focusing on a certain region, state, demographic, lifestyle, or anything in between.
If I’m being totally honest, your travel niche should be so specific that it’s hard to even find other bloggers occupying it.
If your blog is about gluten-free dining in the East Slavs, you’ll be one of the only sources for that target audience. (Just remember you don’t want it to be so narrow that virtually nobody’s interested. So experiment a little!)
So what does that level of specificity mean? You can’t copy other blogger’s strategies.
Your audience and the audience of someone within another travel micro-niche are totally different. Their tactics work for them because they filled a gap where there was a need within the world of travel blogging.
Sure you could go as far as copying their micro-niche, but now you’ll just be competing with them and other established bloggers who filled the gap when there actually was a need.
That means your content will need to be more exceptional and more unique than theirs to even have a chance of being noticed.
`So no… copying their strategies won’t work for you. You’ll need to go above and beyond.