Theme customization on Shopify strikes a balance between familiarity and originality. Both of which are frontend considerations.
For smooth management and flow of the online store, Shopify’s RESTful API integrates directly with your existing OMS, PIM, 3PL, and CRM. The same API access can also be used to bulk upload or update your products online.
For Multichannel sales: Once you’ve set up your products, Shopify’s native integration means you can automatically push individual products or entire collections to over 20 different channels.
For Metafields, instead of creating multiple templates to accommodate unique data or design elements, meta fields give you the ability to customize products, collections, blog posts, and even entire pages.